Tesla Is Nonetheless King In California. However Different EVs Are Shifting In Quick

California’s all-electric automotive gross sales remained roughly 3 times increased than the U.S. common of seven.5% within the first half of 2024. The state was additionally chargeable for a full third of all EV registrations within the nation. Of these, the Tesla Mannequin Y retained its gross sales crown, however different EV manufacturers like Rivian and Hyundai are gaining steam—and shifting into areas the place Tesla does not play but.

It is price noting that the Hyundai Ioniq 5 grew to become California’s third hottest EV. In the meantime, the Rivian R1S is now the top-selling giant SUV within the state, outselling choices just like the Lexus TX and Cadillac Escalade, in response to the California New Automotive Sellers Affiliation’s (CNCDA) information and estimates. Nonetheless, the Tesla Cybertruck is off to an excellent begin, already becoming a member of the highest 10 EVs offered in tenth place.

But there are indicators that each the EV market and whole automotive gross sales are down, partly as a result of components like excessive rates of interest. Gross sales of plug-in electrical automobiles have been down in Q2 for the primary time since 2020.

New mild automobile registrations in California throughout the second quarter of 2024 have been estimated at 460,725, almost 2% lower than a 12 months earlier. The primary half of the 12 months was additionally slower than a 12 months in the past, at 892,363 items, down 0.7%.

Throughout the second quarter of 2024, some 116,306 new plug-in automobiles have been registered in California, 1.3% lower than a 12 months in the past. Rechargeable automobiles accounted for 25.2% of the full market, which is a brand new report (marginally increased than the earlier one).

Battery electrical automobile (EV) registrations amounted to 101,443, down 1.3% 12 months over 12 months, taking 22.0% of the market—additionally a brand new report. Plug-in hybrid automobile (PHEV) registrations decreased by 1.6% 12 months over 12 months to 14,863 (3.2% share).

Concurrently, gross sales of non-rechargeable hybrids continued to extend at a wholesome charge. In Q2, 62,038 new hybrids have been registered, 22% greater than a 12 months in the past, which is sufficient for almost 13.5% of the market.

Beneath, we hooked up the newest quarterly and year-to-date numbers, with new graphs primarily based on the newest information (revised in comparison with the earlier quarters).

Plug-in electrical automotive registrations in California (est.) in Q2’2024 (YOY change):

• BEVs: 101,443 (down 1.3%) and 22% share
• PHEVs: 14,863 (down 1.6%) and three.2% share
• Complete plug-ins: 116,306 (down 1.3%) and 25.2% share
• HEVs: 62,038 (up 22%) and 13.5% share
• Complete xEVs: 178,344 (up 5.6%) and 38.7% share

* CNCDA revised some numbers; some numbers have been estimated

Throughout the first half of the 12 months, all-electric automotive registrations elevated marginally by 0.5% to 191,322 items. PHEVs have been up by virtually 4% to 30,542. If the weakening continues, California will see a decline in plug-in automotive gross sales in 2024.

Plug-in electrical automotive registrations in California (est.) in Q1-Q2’2024 (YOY change):

• BEVs: 191,322 (up 0.5%) and 21.4% share
• PHEVs: 30,542 (up 3.8%) and three.4% share
• Complete plug-ins: 221,864 (up 0.9%) and 24.9% share
• HEVs: 118,222 (up 35%) and 13.2% share
• Complete xEVs: 340,086 (up 10.6%) and 38.1% share

For reference, in 2023, roughly 440,000 plug-in automobiles have been registered in California (45% greater than in 2022), which was 24.7% of the full market. EVs famous about 380,000 items registered, equaling a few 21% share of total California automotive gross sales.

The variety of stand-alone all-electric fashions—listed among the many most registered of their subcategories—amounted to 12.

All-electric automotive registrations in H1 2024:

• Tesla Mannequin Y (69,810): #1 in Luxurious Compact SUV (65.6% share)
• Tesla Mannequin 3 (21,050): #1 in Close to Luxurious Automobiles (39.5% share)
• Hyundai Ioniq 5 (7,191): #5 in Compact SUV
• Tesla Mannequin X (5,833): #2 in Luxurious Mid-Measurement SUV
• Ford Mustang Mach-E (5,314): #3 in 2 Row Mid-Measurement SUV
• Rivian R1S (4,837): #1 in Luxurious Giant SUV (23.8% share)
• BMW i4 (4,060): #3 in Close to Luxurious Automobiles
• Chevrolet Bolt EV/Bolt EUV (3,960)
• Volkswagen ID.4 (3,909)
• Tesla Cybertruck (3,048)
• Toyota bZ4X (3,046)
• BMW iX (3,010): #5 in Luxurious Mid-Measurement SUV
• Ford F-150 Lightning (2,999)
• Mercedes-Benz EQB (2,414): #2 in Luxurious Subcompact SUV (17.3% share)
• Tesla Mannequin S (2,363): #1 in Luxurious and Excessive-Finish Sports activities Automobiles (10.3% share)
• Audi This fall e-tron (1,999): #3 in Luxurious Subcompact SUV (14.3% share)
• BMW i5 (1,805): #2 in Luxurious and Excessive-Finish Sports activities Automobiles

The highest plug-in hybrids have been the Toyota RAV4 Prime (5,191) and Jeep Wrangler 4xe (4,614).

*Purple underlined fashions point out fashions that may be recognized as plug-ins by their title. 

As in earlier quarters, the Tesla Mannequin Y is the state’s best-selling automotive total. Alternatively, the Tesla Mannequin 3 remained outdoors the highest 5.

The highest fashions total (H1’2024):

1. Tesla Mannequin Y – 69,810
2. Toyota RAV4 – 36,160
3. Toyota Camry – 29,012
4. Honda Civic – 26,926
5. Honda CR-V – 25,340
6. Tesla Mannequin 3 – 21,050

In Q2, Tesla famous a major 24.1% year-over-year lower in registrations to 52,211. The model’s share decreased to 11.3% from 14.6% a 12 months in the past.

Tesla stays the dominant participant within the EV phase with a 51% share in Q2 2024. Nonetheless, all non-Tesla BEV registrations mixed have been about 49,232, and so they would possibly quickly outpace Tesla. Take the Rivian R1S, for instance; Tesla gives no choices that may be thought-about a real luxurious giant SUV, with the Mannequin X being solely a midsize one. As extra opponents provide new choices in numerous segments, Tesla may quickly lose extra total market share. 

BEV registration ends in California in Q2:

• Tesla: 52,211 (down 24.1%, 11.3% share)
  non-Tesla BEVs whole: 49,232

CNCDA exhibits that Tesla had a 3.8% share within the U.S. market in H1 2024. In comparison with the full variety of 7,758,241 items offered, Tesla accounted for about 295,000 items.

The variety of Teslas registered in states outdoors California (calculated because the distinction between the estimated whole U.S. and California) was roughly 193,000.