A survey from Accenture has indicated that greater than half of drivers in a number of key automotive markets will seemingly go for an electrical automobile throughout the coming decade. A superb portion of non-EV drivers at the moment are additionally contemplating an electrical automotive for his or her subsequent buy.
As famous by Accenture, its survey includes 6,000 automotive consumers throughout the US, Italy, Germany, France, China, and Japan. The survey’s outcomes present that there’s a want for automakers to switch their technique in order that they’ll break into mainstream prospects which can be nonetheless cautious of electrical autos.
General, the outcomes of the survey are optimistic for electrical autos. A complete of 47% of drivers famous that they’re satisfied the long run belongs to electrical automobiles. A complete of 57% of drivers, however, are anticipated to undertake an electrical automobile throughout the subsequent 10 years. A complete of 43% of non-EV drivers are additionally contemplating an electrical automotive for his or her subsequent buy.
NEWS: Accenture has launched a brand new examine about EV adoption.
Highlights:
• 57% of drivers could have adopted an EV throughout the subsequent 10 years
• 43% of non-EV drivers are contemplating an EV for his or her subsequent buy
• 23% of individuals surveyed who don’t at present personal an EV stated they see… pic.twitter.com/HnxVqBQPwz— Sawyer Merritt (@SawyerMerritt) November 13, 2024
Maybe most significantly, 80% of the survey’s respondents famous that they think about reliability, security, and value as main buy standards for his or her subsequent automobile buy. With these leads to thoughts, Accenture famous that it uncovered 5 distinct electrical automobile driver “minsdonas,” or buyer segments for the EV market.
These “mindsonas” are the “Strategist,” which incorporates drivers who’re already inclined in direction of high-end EVs; the “Individualist,” which incorporates drivers who’re youthful and like EVs for his or her tech; the “Carer,” who’re environmentally-conscious drivers who view automobiles as sensible instruments; the “Conservative,” which embrace drivers who worth reliability and stay hesitant about electrical autos; and the “Frugal,” that are drivers that prioritize value probably the most.
As per Accenture, a complete of 20% of its respondents could possibly be labeled throughout the “Strategist” mindsona phase; a complete of 25% could possibly be labeled throughout the “Individualist” phase; a complete of 21% will be labeled throughout the “Carer” phase; a complete of 17% will be labeled throughout the “Conservative” phase; and 17% will be labeled throughout the “Frugal” phase.
Accenture famous that to this point, electrical autos makers have thrived by tapping into the “Strategist” and “Individualist” segments, that are already drawn to the most effective and most technologically superior automobiles out there. Tomorrow’s mainstream prospects, such because the “Carer,” “Conservative,” and “Frugal” drivers, however, prioritize various factors. Electrical automobile makers that may then supply EVs that correspond to the priorities of those buyer segments will seemingly thrive as sustainable autos turn into extra mainstream.
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