- Kia concludes its most profitable CES presence, following industry-disrupting Platform Past Car (PBV) exhibition
- Kia PBV Idea wins Digital Tendencies Prime Tech of CES 2024 award
- The Verge names Kia Idea PV5 ‘Finest Automobile’ at CES 2024
- Along with Kia’s new PBV enterprise technique, the Kia Idea EV3 and EV4, together with manufacturing fashions EV6 GT and EV9, achieve important consideration
Kia has efficiently concluded its participation on the 2024 Shopper Electronics Present (CES) in Las Vegas (January 9-12), the place the model offered its Platform Past Car (PBV) future technique.
Kia obtained two prestigious awards at CES for its 5 PBV idea fashions, and its multi-phase plan to revolutionize the mobility {industry} whereas serving to to advance Hyundai Motor Group’s ambitions in software-defined every thing (SDx), together with robotics, Superior Air Mobility (AAM), and autonomous driving.
Digital Tendencies hailed Kia’s imaginative and prescient for future mobility with the presentation of a ‘Prime Tech of CES 2024’ award, which acknowledges the perfect and most modern bulletins on the present. “Kia has been one of the influential firms when it comes to the transition to EVs. The PBV Idea reveals it’s able to additionally take a recent step right into a futuristic imaginative and prescient of what automobiles may be,” commented Digital Tendencies. “Modular and easy-to-build layouts, exterior informational shows, and the incorporation of accessibility options are all of the little touches that make the PBV Idea so fascinating.”
The Verge named the Kia Idea PV5 ‘Finest automobile’ at CES 2024. Alongside the Idea PV1 and Idea PV7, Kia offered a number of totally different variants, together with Fundamental, Van, Excessive Roof, and Chassis Cab. Due to Kia’s ‘Simple Swap’ know-how, a variety of physique modules may be rapidly and easily interchanged on the PV5 chassis cab to repurpose the automobile to go well with prospects’ wants. The Verge praised the PV5 for its capacity to function a clean slate for companies to imprint their very own identities on whereas hailing Kia’s PBV technique as a possible game-changer.
Kia’s presence at CES 2024 marked a return to the industry-leading Shopper Electronics Present after a five-year absence. The model’s attendance was a part of Hyundai Motor Group’s largest-ever participation at CES, the place HMG showcased a complete future imaginative and prescient encompassing all the group’s enterprise.
This yr’s present reached a good better international viewers with a 12 per cent enhance in media consideration over 2023, with round 150 nations and 4,300 firms taking part and a record-breaking attendance of over 130,000 guests. Synthetic Intelligence (AI), alongside sustainable know-how, was the core theme permeating CES with Kia and Hyundai leading high-level discussions on these subjects.
Automotive manufacturers, together with Kia, obtained substantial consideration throughout CES, highlighting the occasion as a key platform for mobility know-how. This highlight underscored the worldwide media enchantment of Kia’s PBV enterprise technique, PBV idea fashions, the Kia Idea EV3 and EV4, in addition to the EV6 GT and EV9 manufacturing fashions.
