- Hyundai Motor Group (the Group) hosts a technical seminar at Cannes Lions 2024 underneath the theme ‘From Logic to Magic: 5 Methods to Make Tech Resonate’
- The seminar highlights Nano Cooling Movie and Hyundai Motor’s current ‘Made Cooler By Hyundai’ marketing campaign, demonstrating its dedication to addressing social points with superior expertise
- Cannes Lions Pageant showcases high international promoting and communication works, attracting over 13,000 members from greater than 100 nations
Hyundai Motor Group (the Group) hosted a technical seminar entitled ‘From Logic to Magic: 5 Methods to Make Tech Resonate’ at Cannes Lions 2024 for international media and entrepreneurs. The Group is the primary within the automotive business to share its technical thought management in an official seminar session on the international occasion for inventive communications.
From June 17, the five-day Cannes Lions Pageant of Creativity, established in 1954, showcases international promoting and communications excellence throughout 30 classes in nearly 200 periods. Now in its 71st 12 months, the annual occasion attracts over 25,000 submissions and 13,000 members from greater than 100 nations. The official seminars and award ceremony are significantly attention-grabbing to international entrepreneurs as a result of intense competitors amongst multinational corporations.
By means of its seminar, the Group shared how Hyundai Motor Firm and Kia Company successfully talk about its advanced applied sciences, specifically hydrogen power, autonomous driving, robotics, superior air mobility (AAM) and superior supplies, to sort out points like accessibility, environmental affect, power effectivity and visitors congestion.
The Group’s presentation emphasised superior supplies and highlighted Hyundai Motor and Kia’s dedication to sustainability and innovation, illustrating how materials science helps all expertise growth by the Group.
The presentation highlighted Hyundai Motor and Kia’s revolutionary Nano Cooling Movie, which is designed to scale back a automobile inside’s temperature by as much as 10°C in sizzling climate with out darkening the glass, considerably reducing the power consumption wanted to chill the inside.
Nano Cooling Movie consists of three layers. The outer layer radiates warmth at mid-infrared wavelengths from the inside to the outside of the automobile, whereas the internal two layers replicate incoming warmth at near-infrared wavelengths, considerably decreasing the full quantity of warmth that reaches the automobile inside.
In April, Hyundai Motor first rolled out Nano Cooling Movie in Lahore, Pakistan, the place excessive warmth, air air pollution and window tinting legal guidelines pose challenges. The ‘Made Cooler By Hyundai’ marketing campaign geared toward serving to locals who usually face air pollution publicity or excessive gasoline prices resulting from extreme air-con utilization. Regardless of an area tinting ban, the corporate outfitted over 70 autos with Nano Cooling Movie without spending a dime, together with ‘Made Cooler by Hyundai’ marketing campaign stickers.
The marketing campaign underscored the movie’s advantages, like decreased temperatures and enhanced driving consolation, whereas respecting native laws and cultural features. It highlighted the significance of understanding historic context, authorized realities, native conduct, every day experiences and model bravery when introducing superior applied sciences.
Through the seminar, the Group highlighted the marketing campaign’s success in Pakistan and the optimistic suggestions obtained. It emphasised that the marketing campaign successfully conveyed Hyundai Motor’s model imaginative and prescient of ‘Progress for Humanity.’
The seminar was attended by international media and advertising professionals who confirmed eager curiosity within the presentation. After the seminar, attendees thanked the speaker for demonstrating how expertise can be utilized to handle social points.
