Within the midst of an American manufacturing collapse, Flint, Michigan, spent thousands and thousands constructing a twisted monument to the very business that was leaving its residents excessive and dry. AutoWorld, the world’s first automotive theme park, was bought as the reply to Flint’s woes. It will flip across the metropolis with the very best unemployment within the nation. It lasted all of six months.
Whereas GM was busy slashing jobs in Flint, metropolis leaders concocted a hare-brained scheme, overrated by a military of consultants with help from elected officers and federal packages. The concept was destined for greatness, one other approach for the folks of Flint to outlive off of vehicles as that they had accomplished for many years. However from the beginning, the issues with AutoWorld had been apparent.
“While you ask Flint residents about AutoWorld, all of them say the identical factor: Both ‘Oh, we by no means went,’ or ‘We solely went one time — it was too costly for our household,’” Flint historian, College of Michigan-Flint archivist (and my sister) Colleen Marquis instructed Jalopnik. She’s steward of all kinds of intriguing items of memorabilia from AutoWorld, Flint’s failed try on the world’s first automotive-themed amusement park.
(A particular due to the College of Michigan-Flint and their archivist for permitting me time to comb by means of their containers of paperwork and memorabilia pertaining to AutoWorld.)
“Have you ever ever seen a lot ridiculous merch?” she stated, as we went by means of the containers of rocks glasses, private grooming kits, espresso mugs and dollhouse furnishings, all emblazoned proudly with the admittedly very cool Six Flags AutoWorld emblem. All of it from a park that was open common public hours for under six months.
The assorted items of flotsam validated my cynical perception that such locations are constructed solely to soak up cash from vacationers lulled into spending by alcohol or nostalgia or gentle mind trauma (or all three.) From that angle, a theme park in Flint, Michigan, within the ’80s, when unemployment was typically over 17 %, clearly made no sense.
However there have been moments of perverse, possibly determined optimism. That or opportunism and grift. Possibly AutoWorld was some combine of all of them. Wanting again on it, to the times when theme parks had been an enormous deal, the times of Nationwide Lampoon’s Trip, it’s arduous to inform how a lot was craven and the way a lot was silly.
Together with the tiny cups and ashtrays within the U of M-Flint archives are containers and containers of paperwork pertaining to the planning and improvement of AutoWorld. The College didn’t have a lot to do with the plans, aside from permitting for just a few heaps to be designated as overflow parking for AutoWorld in the summertime.
I actually suppose “planning for overflow parking at AutoWorld,” might be the brand new “rearranging deck chairs on the Titanic.” It seems, not a complete lot is sensible concerning the world’s first automotive themed amusement park. The whole factor was a blunder, and the folks of Flint paid the worth for it.
How It Began
The concept to construct the primary automotive theme park in America’s Car Metropolis didn’t originate from Normal Motors, however from C.S. Harding Mott and his basis’s president, William White. Sure, that Mott, as in apple juice. His household got here from beverage cash, however this Mott invested within the automotive business and was very energetic in Flint. The Mott Basis would play a key position in getting AutoWorld constructed and finally sharing in its ruinous demise. GM would truly principally keep out of AutoWorld, aside from a $1 million donation. Former Normal Motors Chairman Roger Smith instructed the Flint Journal again in 2009 that he may see the mission was doomed from the beginning, however there was no stopping civic leaders.
What Mott initially envisioned was an Automotive Corridor of Fame and guests heart, the place the proud historical past of the automotive business can be highlighted. One thing extra akin to the Henry Ford Museum in Dearborn, which Ford himself designed to have a good time not simply the Ford Motor Firm and Detroit space achievements however industrial historical past typically. It will be a non-profit, hands-on museum or some type of science museum. Detroit designer Minoru Yamasaki, designer of the unique World Commerce Heart, was tapped to come back got here up with plans for the middle in 1970. The ultimate architect for the park can be Randall Duell Associates — a agency answerable for 22 theme parks throughout the U.S.
Flint simply so occurred to be in the midst of an city revitalization mission that was presupposed to prop up an already struggling metropolis. Tens of millions of {dollars} of funding flowed into the encompassing space. There was $80 million spent on constructing the College of Michigan-Flint campus. A $61 million Hyatt lodge with 35,000-foot conference heart and 400 rooms opened downtown. An industrial park within the former St. John’s neighborhood, a 54,000-square-foot market with native retailers and River Village — $40 million in residential planning — had been virtually accomplished earlier than the C.S. Mott Basis even purchased the area for AutoWorld. The area got here within the type of the Industrial Mutual Assist Auditorium — a former UAW-owned facility that hosted concert events by the likes of Dizzy Gillespie and Billy Vacation for its members. The IMA can be absorbed into AutoWorld.
By then the preliminary estimate for the price of constructing AutoWorld had ballooned from $28 million in 1977 to $60 million. The park’s ultimate prices would develop to $68 million earlier than it opened on July 4, 1984. So who paid for it? In keeping with the guide No Miracles Right here: Preventing City Decline in Japan And The US by Theodore J. Gilman, the unique plan was for the town to pay for no a part of the mission however the usage of federal funds specifically would come again to hang-out Flint. By 1980, Flint Mayor James Rutherford entered discussions with america Division of Housing and City Improvement about making use of housing grants to the constructing of AutoWorld. Seemingly with no self-awareness, Rutherford predicted success in profitable grants resulting from Flint’s extremely excessive unemployment and poverty charges. He was proper and somewhat over $13 million in federal funds went into constructing AutoWorld, regardless of the numerous want of the folks dwelling within the neighborhoods of Flint.
Historic Flint AutoWorld Basis was based to fund the constructing of the park through non-public funding. It will find yourself placing up $19.7 million to get the job accomplished. The Mott Basis additionally put up a hefty, $14 million chunk — 1 / 4 of its yearly funds. The Mott Basis admitted funding AutoWorld would severely curtail different good it did within the metropolis. The state of Michigan tossed in almost $5 million after Republican Governor William Grawn Milliken got here round to finally help the mission. The town council additionally permitted a tax-exempt bond to the tune of $7.5 million. With all this official backing, non-public donations from the town’s elite got here flooding in. Even former president Gerald Ford kicked in for AutoWorld.
Of the $13 million in HUD funds, Flint took out a $4.5 million CDBG bond to fund AutoWorld. The issue with that bond is that Flint needed to make funds of $727,000 yearly. Later, if the town didn’t pay, the quantity can be deducted from the whole Neighborhood Improvement Block Grant funds HUD dispersed throughout the town. Organizations in Flint counted on the total quantities from these grants yearly to maintain their doorways open. The town defaulted on the grant in 1987, forcing nonprofits within the metropolis to cut back providers or shut altogether. The Mott Basis gave Flint a $4.6 million grant, however a prepayment clause prevented the town from paying the grant off . (Doing so would have incurred a $500,000 charge, which the town additionally didn’t have on the time.)
The keenness of the consultants employed by Flint who beforehand labored within the theme park business bordered on manic. You may virtually hear them claiming how theme parks put Brockway, Ogdenville and North Haverbrook on the map! As constructing price estimates rose so, too, did their predictions of income. AutoWorld was a two-hour drive from 2.8 million folks, they reasoned. Certainly one million guests a 12 months after 5 years wasn’t out of the query. And people who came over would keep within the park, on common 5 hours a go to. AutoWorld would offer 500 minimal wage jobs and 1,800 jobs within the surrounding space to deal with the inflow of tourists. Tens of millions in revenue would roll in instantly and the consequence can be a revitalized metropolis stuffed with hope once more. It will be that simple.
Over a decade of improvement by a parade of consultants who pushed the town virtually completely in the direction of a theme park morphed the standard dream of a science museum into one thing unrecognizable. No Miracles Right here cites consultants pushing the town to repeat what others had accomplished as the principle explanation for AutoWorld’s demise.
They definitely muddied the waters. Right here’s what an 1982 prospectus described all that AutoWorld would entail by Randall Duell Associates after the Historic Flint AutoWorld Basis inexperienced lit the mission:
What Is AutoWorld?
AutoWord has audio-animatronics, it has Indians, Waterfalls, log jams, log cabins, forests, historic perspective, crafts, eating places, a noticed mills, high-quality eating and night attract, retailers, snack bars, theaters, a re-creation of Flint’s previous Saginaw Road, a common retailer, a carousel, bumper vehicles, distant management race vehicles, a huge three story tall V-6 engine, an electrifying exploration of the business’s know-how at this time – new know-how. AutoWord has arcade video games, auto artwork, exhibitory, video games, a set of cars, carriages, carts and bicycles, a library and archives, reside theater, an superior IMAX film, fantasia of the long run, a shifting sidewalk historical past of the meeting line, impertinent mechanical horses, monkeys, damsels in misery, menacing mechanical chickens, innovations of all kinds, pioneers, and even an vehicle present from the subsequent century, the good races of all time and a gallery of racing greats.
Impertinent mechanical horses? Menacing mechanical chickens? Wasn’t this presupposed to be a automotive museum? As soon as the consultants had accomplished thousands and thousands in work, the tug of struggle turned between the Mott Basis and Six Flags itself. Six Flags needed the location to be extra of an leisure venue whereas the Basis struggled to maintain the historical past side alive. It’d do it with static reveals and no thrills.
Consultants finally estimated that 930,000 attendees can be wanted to maintain the park working in its first 12 months when probably the most hopeful real-world estimates put the variety of anticipated attendees at 600,000. Even from those that supposedly knew the biz and had been directing the choices from behind the scenes, AutoWorld was a misplaced trigger. However by now, it was too massive to cease.
Doomed To Fail
On July 4, 1984, AutoWorld opened after a decade of improvement and thousands and thousands of {dollars} in investments and it appeared extremely lame:
At 300,000 sq. ft, AutoWorld was additionally the most important indoor theme park on this planet, full of tropical crops that additionally in some way “recreated the banks of the Flint river.” Underneath its 70-ft huge dome had been, carnival rides, freaky animatronics, performers and digital excursions, retailers, eating places, a three-story mannequin of a V6 engine, an IMAX theater and a complete host of different points of interest—however principally procuring and shops stuffed with branded merch. There wasn’t the joys of a Busch Gardens or Six Flags theme park. Your choices had been pretty soporific rides, like a carousel and bumper vehicles, or sitting and watching a film or some nightmarish “humorous” historical past.
Or you would spend cash. Buy groceries. Dine out. Spending cash was the primary attraction at AutoWorld it appears. All this procuring was on high $8.95 for an grownup ticket—about $28 in at this time’s {dollars}. Attendees had been spending cash, to spend cash, in one of many quickest fading cities in America with the very best unemployment price within the nation at the moment.
Right now, we all know academic leisure is commonly neither. The clumsy blurring of the 2 soured AutoWorld’s essence proper from the beginning. Was it a spot you would take youngsters to on subject journeys? Was it a spot for households to let free? By making an attempt to be each, AutoWorld ended up as neither. The builders turned too enamored with their imaginative and prescient because it grew and overlooked what makes theme parks engaging. As one knowledgeable instructed Vox for a 2021 article :
“Theme parks are all about us,” says Margaret King, who has studied and written about theme parks all through her profession and is the director of the Heart for Cultural Research and Evaluation, a market analysis institute. “It’s a museum of us, of America. It’s a distillation of the qualities we most worth and like about ourselves.”
We’re nostalgic for locations that by no means actually had been, she says. Disney’s Primary Road USA, the thoroughfares themed to the early-Twentieth century that function gateways to the remainder of Disneyland and Disney World’s Magic Kingdom, are idealized portrayals of a extra genteel, if unrealistic America. They’re spotlessly clear, impeccably landscaped, and overflowing with cheery optimism (in addition to loads of souvenir merch). Visiting the Disney parks is “like going again to your hometown,” King says. “It’s the hometown that’s shared by everybody within the nation.”
The very predictable bother began virtually instantly after the parks July 4 grand opening. In a memo from Senator Donald Riegle Jr. from his Flint workplace to William White, president of the Mott Basis and spokesperson for the non-public traders in AutoWorld, Riegle was frightened concerning the low attendance as early as July 27.
“Attendance in the course of the night has averaged between 200-300 folks; there doesn’t look like an attraction or incentive for people to return to the power; there may be some confusion as as to whether AutoWorld is academic or leisure, and lastly, though there was no point out of it made publicly, the $8.95 entrance charge presents an issue for many individuals.”
To repair attendance issues, in addition to empty seats within the eating places at night time, AutoWorld dropped entrance charges after 6 p.m. to $5.95 and dinner reservations started to incorporate a tour of the power to attempt to attract visitors. Because the numbers fell additional and additional behind, everybody started to panic. Buyers quickly started to flee AutoWorld.
It was regarding when simply 2,500 guests walked by means of its halls on the unofficial opening day, discounted particularly for the residents of Flint. It was alarming when, by the primary week, attendance had solely reached 38,000. By the top of July, 100,000 folks visited, properly under the 110,000 anticipated. The 600,000 wanted within the first six months to remain within the black ended up at solely 439,000.
So what occurred? Riegle, who had additionally supported the mission, nailed each downside with AutoWorld proper on the top only a few weeks after its opening.
AutoWorld was opening at a time when Flint’s largest employer, Normal Motors, was starting to wind down manufacturing within the industrial metropolis. In 1978, GM employed greater than 80,000 Flint-area residents, in accordance with a research by Michigan State College. By 2015, that determine plummeted, to almost 7,000, and this wind down was ramping up proper when AutoWorld opened. From Ryan Felton’s story What Normal Motors Did To Flint:
Following World Warfare II, the automaker pursued a company technique that centered on shifting the technique of manufacturing to the suburbs and away from city cores, in accordance with Andrew Highsmith, a College of California-Irvine assistant historical past professor who has extensively researched Flint.
In Flint’s suburbs, Highsmith wrote in a 2013 paper, GM constructed eight factories, all forming “an arc across the metropolis.”
Because the Nineteen Seventies and 80s approached, GM’s plant closures in Flint ticked upward, compounding the town’s rising monetary duress, forcing it to the brink of chapter, in accordance with Highsmith. To maintain GM on the town, metropolis officers permitted quite a few tax abatements for the automaker, which “coincided with a web lack of almost 15,000 native positions at GM,” Highsmith wrote.
The thriving firm city wasn’t such any longer.
Theme parks had saved different cities, however copying and pasting that resolution on to Flint was by no means going to make sense. Certain, almost 3 million folks lived inside a two hour drive of Flint, however when you’re accomplished with AutoWorld you’re now in Flint; a metropolis that works for a dwelling, with out the attraction of truthful climate or extra websites to go to like say, Orlando, Florida or Anaheim, California. The folks dwelling three hours from AutoWorld can be folks from Michigan, and the state at massive wasn’t doing so scorching within the ’80s with unemployment at 11 %. Flint can be over an hour’s drive from Michigan’s largest metropolis, Detroit, and its largest airport, Detroit Metro. It’s flat, so the snowy winters don’t even present the appeal of seasonal outside recreation, and Flint is surrounded by factories. It’s simply not in a spot the place you’d suppose “yeah, trip!”
Flint, very like Detroit, is experiencing a resurgence, particularly in hometown satisfaction. The town is probably not the bustling heart of business of the ’40s and ’50s, however it’s being reformed into one thing new and delightful by the individuals who stay by means of issues just like the Flint Public Artwork Mission, cultural occasions and new investments.
The Fallout
AutoWorld went to 5 days every week in an effort to shore up attendance numbers. Usually there have been extra staff than guests on some weekdays, resulting in a lower than festive environment.
By January 1985, the park closed to common attendance. This closure would show solely short-term, however the park was by no means open full time once more, with lengthy durations of closure making the location much less and fewer of a vacation spot. A number of makes an attempt had been made to reopen the park with new traders, however none managed to maintain the doorways open full time. It closed for good in 1986 and was knocked down in 1997 to construct more room for the College of Michigan-Flint campus.
AutoWorld is such a wierd second in American historical past. The one factor I can relate it to is the fictional Ice City within the TV present Parks & Rec that sank a then-teenage Ben Wyatt’s mayoral profession, solely it’s not as humorous when it occurs in actual life. AutoWorld turned a logo of Flint’s decline till the Flint Water Disaster picked up the mantle. It will even be featured in Michael Moore’s Roger and Me, which launched the world to the shitshow that was GM’s actions in Flint.
The Charles H. Mott Basis, the principle philanthropic establishment within the metropolis to today, would lose $50 million on AutoWorld, when all was stated and accomplished. All organizers, planners and builders later claimed they noticed the failure coming from a mile away. From the Flint Journal:
Basis President William S. White stated even earlier than building began, lengthy earlier than the grand opening, he “had a nasty feeling” about what the theme park was rising into and he wasn’t alone.
“Lots of people blame (former GM Chairman) Roger Smith for this,” White instructed The Journal. “(However) he sat in my workplace and stated, ‘It’s not going to work. What can I do to cease it?’’’
White stated ultimately, the mission couldn’t be stopped as a result of civic and enterprise leaders had been so dedicated to bringing the thought to life.
“It had a lifetime of its personal,” stated White, who turned a de facto spokesman for AutoWorld as a result of non-public traders had been scattered all around the nation. “Individuals had been simply bought on this dream.’’
When the dream is over, solely actuality stays. Right now, on the previous spot of AutoWorld, stands the William White constructing, mockingly named for one of many fundamental architects of the failed theme park. Flint continues to wrestle with its difficult relationship with automotive historical past. The town wouldn’t exist at this time with out the auto crops, however the lack of these crops many years later spelled devastation for the area. Flint has the very best focus of individuals dwelling in poverty within the state of Michigan and continuously charges as one of many poorest within the nation. It then got here out that when GM had early indications that Flint’s water was harmful, the automaker was allowed to quietly change water sources with no testing being accomplished on water that was corroding engines. It will be years earlier than officers would take public complaints significantly nonetheless, compounding the horror of the Flint Water Disaster and mistrust of GM.
No half-baked rides or eccentric bobble could make up for the lack of the dignity of a dwelling wage and primary requirements like clear water. AutoWorld is now nothing greater than a retro emblem on some dusty mugs at the back of a College archive. A becoming finish, to an ill-fitting theme park.
