August 2024 gross sales figures are in, and with that, Proton gross sales has exceeded the 100,000-mark for the sixth yr working. Final month noticed gross sales of 12,690 items (together with exports, which is how Proton counts), bringing the year-to-date (YTD) tally to 101,489 items. The corporate says that it has solidified its second place within the total league desk with a forecast market share of 19%.
Whole trade quantity (TIV) for the Malaysian automotive market is estimated to have grown by 1.3% month-on-month to roughly 72,678 items in August, whereas the YTD determine is estimated to be at 534,766 items, a rise of 6.2% over 2023, Proton says.
Highlights for the month embrace robust gross sales of the Proton X50 for a second consecutive month (up to date X50 ‘RC’ was launched in early June) and export quantity doubling in comparison with July because of a report month in Brunei.
With 2,440 items delivered in August, YTD gross sales of the B-segment SUV now stand at 15,229 items. Total, the evergreen Saga leads the best way in whole gross sales – following report supply of seven,855 items in July, gross sales of the finances sedan got here in at 6,211 items final month for a YTD whole of 48,904 items, up 6.7% over 2023.
The S70 sedan contributed 1,205 items (13,755 YTD), the Persona 1,452 items (13,116 YTD) and the X90 flagship SUV noticed gross sales of 241 items in August (2,507 YTD). There have been 403 patrons of the Iriz hatchback (3,719 YTD).
“In gentle of the resilient home financial system, with GDP development projected at 4% to five%, Proton agrees with the Malaysian Automotive Affiliation’s determination to extend the full-year TIV projection to 765,000 items and we stay optimistic concerning the potential for additional development within the native automotive trade. Malaysia’s automotive market stays buoyant, and that is mirrored by our gross sales quantity exceeding 100,000 items for a sixth consecutive yr with 4 months remaining in 2024,” mentioned Roslan Abdullah, CEO of Proton Edar.
“Whereas there was quite a lot of competitors this yr from new manufacturers, market response to Proton’s newest up to date fashions has been constructive with robust reserving numbers seen nationwide. It is a testomony to the effectiveness of the enhancements made and speaks volumes concerning the significance of getting a market main community of 3S/4S shops to serve our clients’ wants,” added Roslan, who can also be deputy CEO of Proton.
As for exports, Proton’s primary mannequin is the Saga, which once more led the pack with 140 items in August. Proton has shipped a complete of two,110 items to its worldwide distributors this yr. Final month, Brunei set a month-to-month report with 120 items bought there.
“As one in every of our first export markets, Proton has a protracted historical past with Bruneian automobile patrons stretching again to the unique Proton Saga. Due to the painstaking efforts of Pad Motors Proton Brunei and our newest vary of clever fashions, the model has undergone a rejuvenation within the nation resulting in reaching a report gross sales month in August,” Roslan mentioned.
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