- Kia’s record-breaking August gross sales elevated 4-percent over the identical interval final yr
- Gross sales of Kia’s PHEV and EV fashions achieve 43- and 27-percent, respectively, year-over-year
Kia America closed August with record-breaking retail gross sales, increased than every other month in firm historical past. The addition of the all-electric 3-row EV9 SUV led to a 27-percent improve in EV gross sales over the identical interval final yr, whereas PHEV fashions elevated 43-percent year-over-year, leading to a 9-percent development in gross sales of Kia’s electrified fashions over August 2023 and reinforcing the model’s management place because the trade shifts towards electrification. Additionally, the gross sales of Kia’s SUV fashions posted a 9-percent achieve, additional underscoring the continued reputation of Kia’s utility automobiles.
Kia America August gross sales totaled 75,217 models, posting finest August gross sales in firm historical past, with SUVs accounting for 75- and electrified fashions 18-percent of the general whole. 4 Kia fashions – Seltos (+30-percent); Sportage (+23-percent); Telluride (+5-percent); and Forte (+13-percent) – set best-ever August gross sales data, additional contributing to the model’s record-breaking gross sales efficiency.
“Kia’s seller gross sales have been increased than any month in firm historical past by successfully managing stock shortages in addition to executing proactive advertising and marketing and gross sales actions within the month,” mentioned Eric Watson, vp, gross sales operations, Kia America. “Kia SUVs proceed to realize reputation available in the market up 9-percent YoY and our EV gross sales proceed to strengthen up 27-percent YoY. Our outlook for the rest of the yr is optimistic with elevated availability on the refreshed K5 and the introduction of each Carnival hybrid and the all-new K4 sedan.”
Along with the month-to-month gross sales efficiency, Kia America introduced a number of initiatives, together with:
- Kia America obtained the very best variety of awards by a single model with 5 Kia fashions taking prime honors of their respective segments within the J.D. Energy 2024 Automotive Efficiency, Execution and Format (APEAL) research. For the fourth consecutive yr, the K5 was the highest-ranked Midsize Automotive with the all-electric EV6 (Compact SUV) and Carnival (Minivan) topping their respective segments, every for the third time. The Forte was the very best ranked Compact Automotive for the second yr in a row and the EV9 earned its first class award (Higher Midsize SUV) within the mannequin’s first yr on sale.
- Kia America earned eight honors within the 2024 Newsweek Autos Awards. Particular person car awards included: Greatest Automobile for Commuters for the Kia Sportage, Prime Choose for Tomorrow Seekers for the all-electric Kia EV9, Prime Choose for Suburbanites for the Kia EV9, Prime Choose for Urbanities for the Kia Seltos, Prime Choose for Empty Nesters for the Kia Sorento, Prime Choose for Empty Nesters for the Kia Carnival, Prime Choose for First-Time Automotive Consumers for the Kia Seltos, and Prime Choose for Commuters for the Kia Niro.
- The model’s return to the ninth annual Rebelle Rally, marking the model’s fifth consecutive yr of competitors within the grueling navigational problem. A customized student-designed wrap will adorn the modified Telluride X-Professional SUV when the Rally takes place this Fall.
MONTH OF AUGUST |
YEAR TO DATE |
|||
Mannequin |
2024 |
2023 |
Mannequin |
2023 |
EV9 |
2,388 |
0 |
13,874 |
0 |
EV6 |
1,885 |
2,449 |
14,373 |
12,714 |
Rio |
0 |
2,546 |
1,917 |
19,100 |
Forte |
12,772 |
11,333 |
93,693 |
84,398 |
K4 |
45 |
0 |
45 |
0 |
K5 |
6,058 |
6,480 |
23,578 |
43,592 |
Stinger |
0 |
237 |
0 |
5,255 |
Soul |
4,185 |
4,911 |
36,078 |
44,781 |
Niro |
2,669 |
3,896 |
23,445 |
26,333 |
Seltos |
6,033 |
4,649 |
44,300 |
42,323 |
Sportage |
15,114 |
12,280 |
107,595 |
96,022 |
Sorento |
8,735 |
8,147 |
62,604 |
59,523 |
Telluride |
10,273 |
9,791 |
73,055 |
74,834 |
Carnival |
5,060 |
5,428 |
30,700 |
28,535 |
Whole |
75,217 |
72,147 |
525,257 |
537,410 |