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Hyundai Motor Group Expands Alternatives in Brazil, Specializing in Progress-Pushed Mobility, Eco-Pleasant Innovation


  • Hyundai Motor Group Government Chair Euisun Chung right now met President Luiz Inácio Lula da Silva to debate complete cooperation plans in Brazil 
  • Government Chair Chung launched numerous initiatives at Hyundai Motor’s Brazilian plant for workers and the encircling communities
  • President Lula says “A secure nation with a future receives extra funding. Hyundai Motor Group plans to take a position greater than 1.1 billion {dollars} by 2032 in know-how and inexperienced hydrogen. One other nice firm rising in our nation.”
  • The Group goals to not solely deal with automobile gross sales but in addition develop along with Brazil by prioritizing employees’ happiness and social contributions to native communities
  • The Group hopes to contribute to the hydrogen and mobility sectors in Brazil and discover cooperation plans in future aviation mobility and small modular reactors
  • The Group to advertise the event of regionally tailor-made eco-friendly automobiles and set up a brand new group for hydrogen initiatives in Central and South America
  • Government Chair Chung additionally met with the president of the College of São Paulo to debate expertise improvement and industry-academia cooperation within the subject of eco-friendly applied sciences to guide Brazil’s clear vitality market
  • Government Chair Chung to fulfill with the Governor of São Paulo and go to Hyundai Motor’s Brazilian plant to test the present standing of the technique for Central and South America

Euisun Chung, Government Chair of Hyundai Motor Group (the Group), is at the moment visiting Brazil, and has met with the nation’s President Luiz Inácio Lula da Silva.

President Lula; Geraldo José Rodrigues Alckmin Filho, Vice President and Minister of Business and Overseas Commerce of Brazil; and Jose Muñoz, President and World Chief Working Officer at Hyundai Motor Firm, have been additionally current on the assembly at President Lula’s workplace on February 22.

Government Chair Chung first thanked the Brazilian authorities for its continued curiosity and help in Hyundai Motor’s Brazilian plant and launched numerous initiatives on the plant for the advantage of workers and the encircling communities.

“Hyundai Motor Group needs not solely to promote vehicles but in addition to develop along with Brazil,” stated Government Chair Chung. “We’re finishing up numerous social contribution actions for the Brazilian group, together with free dental remedy and reforestation applications.”

Government Chair Chung added, “Hyundai pledges continued investments in numerous areas to additional contribute to the Brazil’s economic system in collaboration with companions.”

President Lula stated, “A secure nation with a future receives extra funding. I acquired the Government Chair of Hyundai Motor Group, Euisun Chung, who introduced that the Group plans to take a position greater than 1.1 billion {dollars} by 2032 in know-how and inexperienced hydrogen. One other nice firm rising in our nation.”

With an employee-first philosophy in place, Hyundai Motor’s Brazilian plant has acquired the Good Job Corporations Certification awarded by the Secretariat of Employment and Labor Relations (SERT) in São Paulo.

Concerning the Brazilian authorities’s de-carbonization coverage, Government Chair Chung stated, “We’re properly conscious of the Brazilian Authorities’s effort to R&D and making use of eco-friendly vitality sources to the industries,” expressing deep sympathy for the Brazilian authorities’s numerous eco-friendly insurance policies and added, “Hyundai Motor Group will actively contribute to the hydrogen infrastructure and mobility sector in Brazil.”

Government Chair Chung stated, “Hyundai Motor Group is pushing for a speedy electrification technique that encompasses electrical and hydrogen automobiles to attain zero carbon emissions, and hydrogen vitality is a key technique of responding to local weather change and an vital useful resource to enrich electrification.”

Government Chair Chung additionally defined Superior Air Mobility (AAM), wherein the Group is searching for to increase its market and safe technological competitiveness as a part of securing future mobility management, and Small Modular Reactor (SMR), which the Group is accelerating the event of as a secure energy supply.

The Group will intention to solidify itself as a number one EV model within the Brazilian market, the place competitors for eco-friendly mobility will intensify, whereas actively pursuing progress measures for a brand new leap ahead within the Brazilian market in methods corresponding to searching for enterprise alternatives utilizing the Group’s superior hydrogen know-how.

It should additionally launch the Kia EV5, which is scheduled to be mass-produced this 12 months, and proceed to increase its Brazilian electrification lineup. Additionally, as a part of the response to the Inexperienced Mobility Innovation Program, a Brazil-optimized powertrain for hybrid FFV (Versatile-Gasoline Car)[1] might be developed.

The Group may even actively pursue progress in enterprise alternatives utilizing the Group’s superior hydrogen know-how and can increase its international hydrogen community to Latin America, specializing in Brazil, which is main the renewable vitality market within the area.

The Group plans to find new companies corresponding to exploring new markets for hydrogen industrial automobiles and supplying hydrogen gas cell techniques whereas strengthening its cooperative networks among the many Group associates to create a hydrogen ecosystem and actively create new companies utilizing hydrogen in Brazil and Latin America.

To this finish, a company devoted to the hydrogen enterprise in Latin America was established in Brazil final 12 months and is actively exploring the hydrogen market.

The Group is main the worldwide hydrogen mobility ecosystem by persevering with to develop numerous applied sciences and make investments repeatedly all through the complete stage of the hydrogen worth chain. At CES 2024, the Group offered its imaginative and prescient for a hydrogen-powered, software-driven transformation past mobility purposes below the theme of ‘Ease Each Means.’

The Group can also be finishing up social contribution actions for the Brazilian group. The Group has been working the Sorisso Cidadao program for 10 years, which supplies free dental companies to greater than 70,000 youngsters and safety officers in Piracicaba Metropolis. The Group can also be offering science and coding lessons to college students in Piracicaba Metropolis public colleges.

As well as, the Group can also be conducting the IONIQ Forest Marketing campaign in addition to joint analysis with native establishments, together with the College of São Paulo to revive tropical forests.

Following the assembly with President Lula, Government Chair Chung met with college officers, together with Carlos Gilberto Carlotti, Jr., president of the College of São Paulo, to debate methods to foster expertise in eco-friendly fields and cooperate with {industry}.

“Hyundai Motor Group goals to resolve vitality inequality by way of hydrogen vitality and pace up the transition to a hydrogen society,” stated Government Chair Chung. “We hope to guide Brazil’s clear vitality market by way of shut cooperation with the College of São Paulo, which has a excessive stage of competitiveness in numerous eco-friendly fields.”

Every time visiting different international locations, Government Chair Chung has hung out assembly with presidents of main native universities to have in-depth conversations.

Final 12 months, he additionally met with the president of Georgia Tech within the U.S. and the president of Hanoi Nationwide College in Vietnam to debate the right way to safe future applied sciences, foster and uncover excellent expertise, and promote industry-academic cooperation in new companies.

In the meantime, Government Chair Chung additionally plans to go to Hyundai Motor’s Brazilian plant to test on manufacturing websites and the present standing of Latin American companies in addition to mid- to long-term eco-friendly mobility methods.

[1] *Hybrid FFV: Eco-friendly automobile geared up with hybrid system in FFV (Versatile-Gasoline Car) that makes use of gas combined with ethanol or methanol and gasoline

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