- Kia America returns to the long-lasting all-women navigational problem for fifth consecutive 12 months, marking the third 12 months of competitors for the Telluride
- The competing modified Telluride X-Professional will function a singular livery designed by an ArtCenter Faculty of Design pupil
- Verena Mei, Kia’s Rebelle Rally driver for the fourth consecutive 12 months, companions with skilled rally driver and navigator, Kendra Miller
Kia America is proud to announce its participation within the ninth annual Rebelle Rally, marking the model’s fifth consecutive 12 months of competitors within the grueling navigational problem. In anticipation of the rally, Kia is worked up to supply a sneak peek at a customized student-designed wrap the modified Telluride X-Professional will sport when it hits the grime later this fall.
In collaboration with the esteemed ArtCenter Faculty of Design in Pasadena, CA, Kia challenged a gaggle of scholars to create a placing and distinctive livery for the competing Telluride X-Professional. After two weeks of inventive effort, 4 designs had been submitted, with the successful design created by Jaiwon Lee, a senior graphic design pupil specializing in model identification and typography.
“It is so invaluable for our college students to use and develop their expertise on superb tasks like this for sponsors like Kia, who’ve a protracted historical past of working with ArtCenter and supporting what we do,” stated Monica Schlaug, ArtCenter’s Affiliate Chair of Graphic Design, BFA. “We will’t wait to see Jaiwon’s work in motion within the upcoming Rebelle Rally, and we wish to thank our school staff, Lavinia Lascaris and Gina Park, for his or her work in creating this nice expertise.”
Impressed by the navigational expertise used within the Rebelle Rally, Jaiwon’s design relies on a topographic map of the Las Vegas Valley.
“I wished to emphasise Kia’s philosophy of ‘Opposites United,’ which seeks synergy and concord by contrasting concepts,” stated Jaiwon. “My design embodies this philosophy by harmonizing natural motifs from nature with mechanical options impressed by roads and racing.”
Partnering with the ArtCenter Faculty of Design for the graphic design problem was a pure alternative, as a number of designers at Kia Design Heart America (KDCA) are graduates of the college.
“With lots of our gifted KDCA designers hailing from the extremely regarded ArtCenter Faculty of Design, we wished to present again to the college by offering present college students a chance to showcase their unbelievable expertise on the Rebelle Rally stage,” stated Tom Kearns, Chief Designer, Kia Design Heart America. “We’re immensely pleased with the scholars’ outstanding work and we eagerly anticipate seeing Jaiwon’s design on the Telluride X-Professional because it embarks on its Rebelle Rally journey in a few months.”
For the fourth 12 months in a row, skilled rally driver Verena Mei will function the Kia’s Rebelle Rally pilot, with Kendra Miller, an skilled driver and navigator, by her facet. Extra info on the Rebelle Rally X-Professional and the staff will likely be revealed later this fall.
About ArtCenter Faculty of Design
Based in 1930 and situated in Pasadena, California, ArtCenter Faculty of Design is a world chief in artwork and design training. ArtCenter provides 11 undergraduate and 7 graduate levels in all kinds of business design disciplines in addition to visible and utilized arts. Famend for each its ties to business and its social affect initiatives, ArtCenter is the primary design college to obtain the United Nations’ Non-Governmental Group (NGO) standing. All through the Faculty’s lengthy and storied historical past, ArtCenter alumni have had a profound affect on fashionable tradition, the way in which we dwell and vital points in our society.
