A brand new worth conflict is fueling EV gross sales in Australia because the competitors heats as much as acquire abroad market share. BYD launched its new Atto 3 electrical SUV in Australia with a number of updates, together with decrease costs, because it appears to be like to chip away at Tesla’s lead.
Chasing Tesla’s lead
Final month, electrical car gross sales in Australia have been boosted by worth cuts from leaders like Tesla and BYD.
Based on the newest information from the Federal Chamber of Automotive Industries (FCAI), 8,974 absolutely electrical automobiles have been offered in Australia final month. That quantity is up from the 6,194 EVs offered in April 2024 and eight,124 handed over final Could.
The expansion was sufficient for EVs to seize 8.1% of all automobiles offered in Australia final month, up from 7.7% in Could 2023.
Tesla nonetheless leads with Mannequin 3 gross sales reaching 1,958, surpassing its best-selling Mannequin Y (1,609). Tesla has now offered 8,823 Mannequin 3s and 9,610 Mannequin Ys in Australia year-to-date.
Though Tesla has maintained a market share of over 60%, BYD is chipping away at its lead.
With 3,567 EVs offered in Could, Tesla held a 40% share. BYD’s new Seal was the third best-selling EV final month, with 1,002 items offered, whereas the Atto 3 was fourth with 737. The expansion bumped up BYD’s market share to 18%.
BYD launches new Atto 3 with decrease costs in Australia
The Atto 3 remains to be BYD’s best-selling EV in 2024, with 3,366 fashions offered, whereas the Seal is an in depth second at 3,306.
BYD believes 2024 will likely be a pivotal yr because it rolls out new fashions and goals to take management in Australia’s EV market.
Following the brand new Seal, BYD launched a “main improve” for the Atto 3 Friday. BYD’s new Atto 3 incorporates a 15.6″ display screen (up from 12.8″). Along with new options like added tenting mode and karaoke, the brand new Atto 3 options decrease costs.
The usual vary Atto 3 now begins at AUD 44,449, whereas the Prolonged Vary prices AUD 47,449 (earlier than on-road prices). BYD’s new Atto 3 costs are down AUD 3,562 and the most cost effective they’ve been to date, in line with Australia’s Drive.
Powered by a 50 kWh battery and 150 kW electrical motor, the brand new customary Atto 3 options as much as 214 miles (345 km) WLTP vary. The Lengthy-Vary mannequin, with a 60 kWh battery, can journey as much as 261 miles (420 km).
| BYD Atto 3 vs Tesla Mannequin Y | Worth (AUD) |
Vary (WLTP) |
| BYD Atto 3 Commonplace Vary | $44,449 | 214 miles (345 km) |
| BYD Atto 3 Lengthy Vary | $47,449 | 261 miles (420 km) |
| Tesla Mannequin Y RWD | $55,900 | 283 miles (455 km) |
| Tesla Mannequin Y AWD Lengthy Vary | $69,900 | 331 miles (533 km) |
| Tesla Mannequin Y AWD Efficiency | $82,900 | 319 miles (514 km) |
In the meantime, Tesla’s RWD Mannequin Y begins at AUD 55,900, with as much as 283 miles (455 km) WLTP vary. The Lengthy-Vary AWD mannequin begins at AUD 69,900 with as much as 331 miles (533 km) WLTP vary.
Which one are you shopping for? The brand new BYD Atto 3? Or the Tesla Mannequin Y? Tell us within the feedback beneath.
Supply: Drive, BYD
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